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If you are not creating a profit in your business, why are you working so hard at what you do?  Can I be blunt?  George Cloutier was absolutely right when he wrote his book:  Profits Aren’t Everything, They’re the Only Thing.


It’s a simple mathematical equation:  Income – Expenses = Profits.  If you increase your income or decrease your expenses, your profits will go up.   Increase your income AND decrease your expenses, and your profits go up even more!  But how do you do that?


Imagine having more loyal customers who return time and again to your establishment.  Imagine putting cash back in your wallet on almost everything you purchase to run your business.  Now that’s a formula for profit!


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